The Meta alternative.
Ads across 10+ platforms.
Swiggy. Zepto. Zomato. PhonePe. Paytm. Truecaller. + more.
One dashboard, real ROAS — the reach Meta can’t.
No sales call · Setup in under 10 minutes
↓ Grab a phone, spread the deck
Piloting with D2C brands like
Why this exists
The old way of buying quick-commerce ads is broken.
The wait.
A sales call, a budget haggle, and a spreadsheet weeks later.
The inflated number.
The platform promises a big return; settlement tells the truth.
The black box.
You hand over budget and creatives, then hope for the best.
The guesswork.
Is ₹1 lakh enough for Zepto — or wasted on the wrong platform?
Your budget
₹1L
unlocks 7 of 7 channels
Each channel has a minimum effective budget. The campaign builder enforces the same floors — what you see here is what you can actually run.
Works where your
audience is.
Quick commerce, UPI rewards, food delivery, caller screens. One dashboard to run them all.
How it works
Three steps to
live ads.
Qualify
Quick brand verification. Most D2C brands approved within 24 hours.
Configure
Pick platforms, upload creatives, set budgets. The dashboard walks you through it.
Launch
Hit publish. Your campaign goes live across every chosen platform instantly.
Data-driven, not guesswork
Know where to run, to whom, and when.
BOB runs your ads across every platform and answers the three questions that decide a campaign — before you spend a rupee.
Where to run
The platforms your budget actually unlocks — and the ones not worth it yet.
To whom
A high-intent segment from BOB's cross-provider lookalike, sized before you pay.
When
A projected blended ROAS and cost per shopper, so you launch when the plan clears.
The receipt of your plan
A confidence trail, not a black box.
Before you pay, the Review step breaks down where every reachable shopper is coming from — your synced high-intent segment, our network baseline, or what’s still locked — and shows the source behind every platform’s blended ROAS. Confirmed settlement data is labelled as such. Estimated benchmarks say so out loud.
- Reach is split three ways — no aggregate hiding the story.
- Every platform’s blended ROAS carries its source: live settlement data, category estimate, or a conservative fallback.
- One next-best-action to lift the plan — never a laundry list.
Where your reach comes from
- High-intent segment · top-20% AOV lookalike7,44,000
- Broad synced audience1,26,000
- BOB network baseline3,71,000
How we projected blended ROAS
- ZeptoLive Zepto settlement data2.6x
- PhonePePhonePe category benchmark (estimated)2.2x
- SwiggySwiggy category benchmark (estimated)2.1x
Next best action. Add creative for every placement.
To whom
Reach the shoppers most likely to buy.
Every provider identifies users by phone, so BOB’s cross-provider lookalike picks out the higher-intent buyers inside your matched reach — and shows you exactly how many, before you pay.
- Deterministic phone-match. Every provider identifies users by phone — no cookie loss, no ID drift, no walled-garden dark data.
- Frequency discipline across the network. Two impressions per shopper per week, capped cross-provider — the same person isn’t served your ad six times because they opened six apps.
- High-intent segment, quantified. BOB’s cross-provider lookalike surfaces the fraction of your matched reach most likely to convert — you see the exact number in the wizard’s confidence trail before you pay.
Category benchmarks for lead-gen and installs are in private beta with our first partners. Talk to us for early access.
- High-intent segment · BOB cross-provider lookalikeCross-provider lookalike over payment + discovery-app behaviour~32%of matched reach
- Deterministic phone-matchEvery provider identifies users by phone; no third-party cookies involved1:1no cookie tax
- Cross-provider frequency capEnforced in the wizard’s reach model — see the Plan panel2×per shopper / week
Coming with real data. CPL benchmarks for loans, credit cards, insurance. CPI benchmarks for apps. Private beta today — general availability once settlement data has flowed for a full billing week.
Questions
Everything else, answered.
Do I need a sales call?
No. Sign in with your phone and build the plan yourself.
What does it cost to use?
Nothing extra. You pay your ad budget (from ₹50,000), plus 18% GST if you choose. No BOB markup.
How do I pay?
Rupee checkout — UPI, card, or netbanking. The card page is hosted securely; we never see your card details.
Which platforms can I run on?
Swiggy, Zepto, Zomato, PhonePe, GPay, Paytm, and Truecaller today — with Blinkit, Amazon, and Flipkart rolling out.
What's this "real return" you show?
The return after your costs and platform commission — what actually reaches your account — not the inflated platform figure.
Do I need to connect my store?
No. Connecting unlocks a larger reachable audience, but you can plan and launch without it. Store connect is in early access.
Already a BOB brand?
Sign in with your BOB account instead of a phone code.
Ready to launch?
Your first campaign can be live in under 10 minutes.